Who we serve
Horizontal by design — we're defined by a discipline and a buyer, not an industry. Here's who we do our best work for, and who we're not the right fit for.
Where we do our best work
AI visibility is highest-stakes for high-consideration, research-driven buying — where a buyer asks an AI assistant who to consider before they ever talk to you. We focus where that's true and where our edges compound.
Importers, cross-border e-commerce sellers, and China-facing brands and advisers who need to be the answer in both English and Chinese AI and search surfaces — a bilingual capability almost no agency offers.
Under-marketed, referral-dependent advisory firms whose buyers now ask AI who to consider. Where our 20+ years of strategy consulting and our advisory case work land hardest.
Performance and enthusiast consumer brands that live or die on discoverability — the vertical behind our “named by all five AI runs, cited by none” finding.
Fit
A fit if…
Not a fit if…
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