From the desk
Original writing on AI visibility, generative engine optimization, and how buyers now find and choose brands — by Shawn Lai. Evidence-first, no hype.
Latest articles
Why nearly every AI-visibility “score” you've been shown is unreproducible — and the six-surface method we publish instead.
ForthcomingOur first public, pre-registered AI-visibility study — methodology committed before data collection, published whichever way the data lands.
Cornerstone asset
Our published measurement method for AI visibility — the exact six-surface protocol we hold ourselves and our clients to.
Read the Six-Surface Standard →
Published openly — a number you can't reproduce isn't a number.
See where you stand
A 20-minute call and a live six-surface run on your own domain. No deck, no pitch — just the answer.