From the desk
Original writing on AI visibility, generative engine optimization, and how buyers now find and choose brands — by Shawn Lai. Evidence-first, no hype.
Latest articles
Why nearly every AI-visibility “score” you've been shown is unreproducible — and the six-surface method we publish instead.
ForthcomingOur first public, pre-registered AI-visibility study — methodology committed before data collection, published whichever way the data lands.
Cornerstone asset
Our published measurement method for AI visibility — the exact six-surface protocol we hold ourselves and our clients to.
Cornerstone asset
The full method — the six surfaces, equal weighting, per-engine reporting, at least three depersonalized samples per query, invalid-run rules, and why we report no composite score. Published openly, because a number you can't reproduce isn't a number.
Ready when you are
Free AI Visibility Audit. 60 seconds. See your citation gap before your competitors do.