Founder
Shawn Lai is the CEO and founder of WTT Digital and the architect of the VERDICT™ Framework — a seven-pillar methodology for making a brand the answer AI assistants recommend, measured to a published six-surface standard.
Before WTT Digital, Shawn spent 20+ years in management consulting, most recently as a Senior Manager in Deloitte's AI & Engineering Services practice, where he led AI implementation programs for enterprise clients across financial services, professional services, and healthcare.
He started WTT Digital on a simple observation: buyers increasingly decide who to consider inside ChatGPT, Perplexity, Gemini, Claude, and Google's AI surfaces — and most brands are invisible there while their agencies report AI numbers no one can reproduce.
WTT Digital's answer is a measurement standard first: six surfaces, equal weight, per-engine, no composite score — published openly — then the strategy and execution to move it, reported every month through PROOF™.
Shawn holds an EMBA from the UCLA Anderson School of Management and speaks on AI search, generative engine optimization, and how buyers now find and choose brands.