The Six-Surface Standard.

Six surfaces, reported separately, no composite. The exact protocol we hold ourselves and our clients to.

The six surfaces

ChatGPTPerplexityGoogle AI OverviewsGoogle AI ModeGeminiClaude

What we measure

What we measure, and how.

We report six surfaces — ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude — each on its own, three runs per cell, depersonalized. No blended score. No surface reported as zero without a human checking it that month. You see where AI recommends you, where it only names you, and who it recommends instead.

The protocol

The rules, in full.

Six surfaces — ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude — equal weight, reported per engine.
At least three depersonalized runs per query cell, so a one-off answer never becomes a headline number.
Invalid runs discarded — a result returned without a live retrieval is thrown out, not counted.
No composite score, ever. Every engine stands on its own.
No surface reported as zero without a human confirming it that month.
First-party ground truth from GA4 and Search Console — never a modeled estimate.

The buyer's scale

Invisible → Named → Recommended

Three states a buyer's AI answer can put you in. Invisible: you're not in the answer at all. Named: you're on the list. Recommended = cited: AI points to your own site as the source. Recommended is the state that gets you the call.

Recommended = cited: your site is a source.

See where you stand

See your own six-surface read.

A 20-minute call and a live six-surface run on your own domain — named vs. recommended, per engine, and who's recommended instead.

Book the six-surface run →

See where you stand

Find out, in numbers, whether AI is recommending you.

A 20-minute call and a live six-surface run on your own domain. No deck, no pitch — just the answer.

See if AI is recommending you → Read the Six-Surface Standard