Results, by engagement
Every WTT Digital engagement reports outcomes to the Six-Surface Standard — per-engine citation share, the sources behind each citation, and the gaps competitors are exploiting. A few findings we can share.
All engagements
Recent assessments, anonymized by default. Named case studies are shared on request, with consent.
A category-leading carbon-fiber brand surfaced in every AI answer yet earned zero citations. Its #1-ranking product page returned 403 to unverified crawlers, so the engines quoted a competitor with ~32 monthly visitors who simply left the spec sheet readable.
An advisory firm was absent from 20 firms named across four AI surfaces — despite a page scoring 97/100 technically and loading 17× faster than the page ChatGPT cited first. Technical excellence isn't citation; entity and citation-source work is.
A 4.8-star retailer with 53 reviews was missing from the local pack while businesses with 17 and 22 reviews held it — and ChatGPT named a 2.6-star competitor instead. Reviews alone don't earn the citation; entity consistency and the right local signals do.
Outcome reporting standard
Every retainer client gets a first-Friday PROOF™ Report. The format is consistent across engagements — Position, Receipts, Outcomes, Oversight, Forward — so you always know what changed and why.
Each report covers per-engine citation share-of-voice across all six surfaces, source diversity, entity completeness, AI-referred traffic, and the compliance review log — receipts, never a composite score.
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